Return of Reckoning

Recently I came to end up with the leadership of the Averland Greatswords and I'm looking at how i can rebuild this but I have to admit i'm trying to figure out how to do that best and one thought i had was to have some Empire based RP Events but I honestly am struggling with what makes a good guild event other than squashing filthy Destro, cause everyone likes that.

Looking for suggestions from other leaders as to how they grow their guilds and create entertaining events.

Didn't Bitterstone do a run through of all the dwarf PQs a while back to promote the racial pairing and explore the dwarf maps? You could do something along those lines if you're interested in enhancing the roleplay aspect of the guild.