Return of Reckoning

I disagree with several of the above comments.

The biggest differences between this and something like unranked WoW would be:

-The gear gap in Warhammer is relatively tiny, obviously it still matters, but you're not getting 1-2 shot at max level by another max level character.
-Teamwork matters ...

Complete newbie here tempted to give this game a go.
I'm not normally a PvP person but as I understand it is the central focus of this game. I see a lot of people saying that they were initially very put off by PvP in most MMOs, but love it in Warhammer Online.
What would you say it is about the ...