Return of Reckoning

So I downloaded the game as suggested, ran the launcher, and got this:

Error starting: System.IO.FileNotFoundException: Could not find file 'C:\Warhammer Online - Age of Reckoning\WAR.exe'.
File name: 'C:\Warhammer Online - Age of Reckoning\WAR.exe'
at System.IO.__Error.WinIOError(Int32 errorCode ...

Hi all, first time post, and I appreciate this is an issue which has potentially been resolved. I picked up a new copy of WAR abroad (sealed, all the inserts etc), and have installed the launcher, but I get the authentication failed error. Might it be because I can't authenticate the game with EA ...